We blend research and analysis with breakthrough creativity to develop strategies that are strategically sound and create unique competitive advantage.

Typical Projects - New Product Development - New Service Development - New Brand Development - Brand Repositioning - Business Model Innovation

Capabilities - Consumer Research - Strategic Analysis - Concept Ideation - Group Facilitation - Prototyping - Naming Strategy

We Help Clients:
- Better understand their customers' unmet needs.
- Identify "white spaces"– broad areas of new market opportunity.
- Invent innovative new product, service and brand concepts.
- Develop complete strategic plans to support disruptive concepts.
- Collaborate with customers and key stakeholders to shape concepts.
- Navigate organizational resistance to innovation.
- Align people, resources and processes to bring concepts to life.

Our Teams
On Phillips+Co. projects, MBAs, researchers, group facilitators and out-of-the-box creative minds come together in a single process. We draw from our proprietary and eclectic panel of external thinkers, from college professors and product designers to Fear Factor contestants, European trend watchers and NASA engineers to bring fresh thinking to each client challenge.