NetWorks™: Phillips+Co.’s Proprietary Approach to Ideation
Our unique ideation methodology is designed to take clients a giant step beyond the typical off-site brainstorming session. In addition to our 1-2 day high energy facilitated ideation events, we offer clients:

1. THE PHILLIPS+CO. EXPERT IDEATOR NETWORK
On every project, we tap our proprietary network of 200+ designers, NASA engineers, toy creators, playwrights, professors, entrepreneurs, illustrators, inventors, brand strategists, trend watchers, scientists and even a few celebrities to help us pull fresh insight and ideas into our projects. Our Expert Ideators bring a proven ability to invent actionable business ideas, while offering deep professional expertise.

2. RAPID CONSUMER FEEDBACK LOOPS
We've found powerful ways to quickly roll consumer feedback into the ideation process to refine what we've invented long before substantial investment has to be made. We believe ideation is not just a one-time event, but an iterative process.

3. CUSTOMIZATION
No two projects are the same, so neither is our approach. Based on clients' needs, we’ve led ideation across multiple cities via tele-presence technology, worked with teams as large as 75, and taken executives on experience tours to break through traditional ways of thinking about a given industry as part of our work.

P5 - Our Five-Stage Strategy Methodology
For more complex challenges–from developing multi-year growth plans, to architecting new luxury brand strategies–our Breakthrough Strategy Engagements offer clients a complete approach to innovation strategy.

For some clients, we've served as their complete outsourced innovation department. For others, we have led their internal team in a collaborative 6-12 month exploration of a market opportunity. We deliver a clear, proven methodology to turn the seemingly messy work of innovation into a methodical, teachable process.

Unlike traditional management consulting firms, our work is typically centered on finding solutions that consumers wouldn't have suggested themselves and analytical tools couldn't have identified.

P5 brings a suite of services together into a comprehensive methodology including strategic framing workshops, qualitative research and ethnography, ideation, concept testing, on-boarding and alignment work sessions and development summit facilitation.