What we do.

Innovation Strategy

We help clients solve their toughest growth challenges through multi-phase Innovation Strategy engagements. With our proprietary Full Spectrum Innovation™ framework, we methodically blend research, strategy, ideation and market validation to craft bold new innovation strategies, business models, products, services and brands. Our typical Innovation Strategy projects are 3-6 months in length.


We’re the only firm that’s reimagined ideation itself, with our iDNA Innovation Database, the Expert Ideator Network and our ThinkTank Method™, elevating ideation to a new level. Our high-energy ideation projects fuse bold creativity and rigorous strategy to help clients invent actionable, breakthrough strategies.

Strategic Facilitation

We design and lead mission-critical strategy workshops and large-scale strategic summits that not only cross-pollinate the best thinking from your team, but produce clear action plans that enable post-session action. Our sessions are not your typical offsite–they’re carefully crafted, high-energy experiences that are strategic inflection points for your organization and brand-building experiences for your organization when you include customers and partners.

Market Research

We believe that deep market insight, based in empathy, is the foundation of successful innovation. We design quantitative and qualitative research to uncover unmet needs and identify emerging opportunities. And we rarely go it alone. We love to bring CEOs into consumers’ living rooms and brand managers on ethnographic explorations to bring the reality of your end-customers’ needs to vividly to life.

Innovation Keynotes

Our founder, Matt Phillips, delivers a powerful blend of world-class innovation storytelling and entertainment in his top-rated keynotes. His background as a seasoned innovation strategist to Fortune 500 clients, mixed advanced training in improv produce an experience that’s fascinating, engaging and filled with key takeaways.

Innovation Training Courses

Each of our innovation training courses are client-tested, information packed, hands-on experiences designed to strengthen your team’s innovation capability. We have no full-time “trainers”. Instead, you’ll learn from our seasoned innovation pros through programs including The Innovation Strategy Seminar, The Ideation Facilitator’s Master Class, The Innovation 101 Experience and more.